Nothing gets buy-in like facts that prove the value of content marketing. Per dollar, content marketing produces three times more leads than other tactics.70 percent of people would rather learn about a company from a blog than from traditional advertising.Website conversions are six times higher for content adopters.If you don’t have these to share yet, offer these content marketing ROI facts: These can reveal how content contributes to conversions and sales.Įxecutives need to understand that investing in content marketing leads to more conversions and more sales. You can get stakeholders on board to invest in content production by referring to your content analytics. When that occurs, you can build a culture where content is an asset and revenue generator, not a cost center. Start with Top-Down Commitmentįor your business to succeed at content marketing, it needs top-down support. Let’s explore how an SMB can win in the content marketing game and level the playing field. While you can’t compete in dollars, there are other areas where you have the advantage, specifically in being agile and flexible. Goliath, but remember who one that one! While there are big differences in content marketing budget and resources, you can close that gap with the right strategy and tools. Together, we can further empower SMBs to transition quickly and easily.”īill.com to acquire Divvy for $2.5 billion was originally published on TechBuzz.newsįull details can be found on the investors site here.SMBs’ content marketing game may seem to be at a disadvantage when compared to larger enterprises. We have a shared passion for helping SMBs succeed and both companies are driving our customers’ digital transformations. We are excited to work with the talented Divvy team.
Our expanded platform will provide more automation and real-time information to SMBs, enabling them to make more informed decisions. “Customers have been asking us to help them with their spend management, and I am excited that together with Divvy, we can deliver on that ask, furthering our vision to transform SMB financial operations. “Since founding, I have been driven by the desire to build solutions that make a real difference for small and mid-sized businesses,” says René Lacerte, CEO and founder. Amazing to think the company went from wireframes in 2016 to a $2.5bn exit five years later.” “The company had no working product or employees yet. “I remember being pulled into a meeting early in the morning at SVB to listen to a founder show some wireframes and talk about their idea,” says Garcia in a LinkedIn post. Jason Garcia left Silicon Valley Bank to join Divvy as their head of Business Development, a role he held till March of last year. Today I’m proud that Divvy is joining to bring the one-stop-shop platform that our customers and the market have been asking for.”
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As we listened to our customers, we heard them ask for a comprehensive payments platform so that they don’t have to use multiple software systems to manage their finances. “At Divvy, our customers are our true north, and they always have been. “We are excited to be joining forces with to help SMBs grow and thrive by modernizing and transforming their financial operations,” says Blake Murray, Divvy CEO and co-founder. Utah investors in Divvy include Album Venture Partners, Pelion Ventures Partners, Josh James of DOMO, and Aaron Skonnard of Pluralsight. The deal entails a stock and cash transaction valued at approximately $2.5 billion, and pending regulatory approval should finalize by October. Divvy, the Draper Utah-based fintech startup helping employers manage company spending, is being acquired by, the San Jose-based leader in cloud-based software to automate back-office financial operations.
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